Tips for professional service providers to successfully grow your practice:

 

From:  Your Legal Resource, PLLC   

Lori's professional photo 2008 

Lori T. Williams, Esq.

 

 

 

 

"Your Partner in the Business of your practice" 

 

 

Lori T. Williams, Esq.

Owner/Managing Attorney

Your Legal Resource, PLLC 

P.O. Box 1552

Birmingham, MI  48012-1552 

248-594-4470


 

We invite you to 

share this

newsletter with

other professional service providers

you know who

could benefit from

this information

or our services. 

 

Use the forward

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_________________
 

 

Lori is a 20

year attorney

and owner of

Your Legal  

Resource, PLLC.  She connects the right client with

the right lawyer

in all areas of

law throughout

Metro Detroit. 

 

She also

helps

professional

service providers

start and grow

their practices

by effectively branding and marketing themselves, mastering networking,

and creating

effective

strategic relationships

to generate

clients and

revenue. 

 

Let's face it, all professional service providers have had to endure unsavory behavior from their known or unknown peers at one time or another.  Just glance at past or recent headlines and you'll find the legal, accounting, or financial industries being scrutinized, or at times vilified, for something.  Our industry does not have to define us.  Our own character, integrity, and track record does that for us.  But what if your prospective clients don't yet know this about you?  How do you gain their confidence in the midst of unflattering headlines about your industry?
 
Let someone else speak for you.  I'm a big proponent of referral partners, which I define as a trusted advisor in the same or different industry who I respect and who has a similar, yet not competitive, target market as mine and who refers clients to me when my type of service is needed.  I've heard others say that you can promote anyone, but yourself.  Let client testimonials, referral partners, peers and other influencers speak for you.  Of course, you need to take the time and make the effort to build good relationships within your network, and provide them with value, before they can provide you with an effective referral, testimonial, or introduction.   
 
Professionals resoundingly state that they get the majority of their business by referral.  Examine your referral partners and past client lists, and see where most of your current business is coming from.  Maybe it is time to build relationships with more people just like them, and/or strengthen relationships that are working.
 
Headlines, challenging economies, and other negative PR won't matter so much if your good relationships are strong and plentiful.   If your list isn't as robust as you'd like, let's talk. 
 

 

All my best,

Lori

 

Lori T. Williams, Esq.

Owner/Managing Attorney

Your Legal Resource, PLLC 

 

YLR logo mini 

______________________________________________________________________________________
 

Who Can Benefit From Our Consulting Services?

 

'Rainmakers' in solo or small firms within the legal,

accounting, or financial services industry

 

 

Associates or newly licensed attorneys

within solo or small law offices

 

Experienced attorneys, cpa's, or financial

advisors starting their own practice

 

___________________________________________ 

 

 Contact us for a FREE 30 minute marketing assessment of your practice, so we can help you grow.  www.bestlegalresource.com

 

Testimonials:

 

"I hired Lori to assist with marketing ideas for my law firm. Lori provided great feedback and ideas. In addition, Lori has introduced me to many potential strategic partners and clients. I will continue to use Lori to assist me in growing my firm. Lori is a great person to know!"  Bruce Redman, The Redman Law Firm

 
 

"Lori Williams is a great connector of people.  I have only known and worked with her for a couple of months, but she has introduced me to multiple professionals.  I don't pretend to know her process for the people she decides to work with, but everyone I have met with so far at her suggestion, has been a caring, experienced professional in their field.  I expect to develop multiple referral partners through her introductions, and also to improve my networking skills, under her guidance."  Jim Williams, CFP, CCPS, Jim Williams Financial

 

"Lori is a networker and a natural connector. I have known Lori for years and have had the pleasure of working with her on a variety of levels and am impressed each and every time. Lori is prompt with updates, extremely accountable and very forward thinking. Lori has come through for my friends and clients in need of legal advice by connecting them to the appropriate specialist with the expertise they needed. Lori is also mindful of what attorneys and other professional service providers need when it comes to marketing. While these professionals are skilled in their practice, they often do not have the training, expertise, or time to market themselves effectively. Lori has helped many of her consulting clients and other contacts by identifying opportunities to enhance their marketing materials, and has recommend the right marketing specialist to provide logos, websites, videos, brochures or whatever else the client needed. I've been grateful for the opportunity to work with various professionals within Lori's network on a project basis to assist with their marketing needs."  Jason Ryan, Managing Member of Vision Fuel Media

             ______________________________________________________ 

 

 

 

For more information, or a FREE 30 minute marketing assessment of your practice, please contact:

 

Lori T. Williams, Esq.

Owner/Managing Attorney

Your Legal Resource, PLLC
P.O. Box 1552
Birmingham, Michigan 48012-1552
248-594-4470 

 

 

Recommended Books:

 
This book really speaks to the professional service provider, because we are all trusted advisors to our clients.  You won't gain their business until you gain their trust.  One of my favorite quotes from this book is: "if the essence (of the relationship) is wrong, you'll spend 90% of your time on form".  So true!   

  
Creating Sales Velocity, by: Matthew Ferry  

 

I have not yet read this book, but  thought it sounded interesting.  It teaches you how to look at the sales process of gaining a client in a new way, while dramatically increasing your results.   
 

Tools, Tips, & Articles

  

Business Building Tips: