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June 2009 Newsletter

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They say you can promote anyone but yourself.  I bet most of us would agree it is better to have someone else toot our horn, than to toot our own.  But sometimes we need to promote ourself, whether it be for a job interview, on a resume, or sharing something exciting in our business.  If others don't know about you, how will they ever hire you as an employee or as a business professional with your own business?   


This month's experts offer us some helpful tips on how to tastefully promote ourselves in the job market or the business arena.


I'd love to hear your ideas and stories of how you landed the latest client or job, or how you promoted something in your business without getting out the bullhorn! 


Wishing you all the best,



Lori T. Williams, Esq.

Your Legal Resource, PLLC




"We Connect the Right Client

With the Right Professional " (SM)


In This Issue

Article 1: Invest in Yourself

Article 2: Are You The Best Kept Secret In Your Business?


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"Continuous effort-not strength or intelligence-is the key to unlocking our potential."

Sir Winston Churchill (1874-1965) British statesman



"Life is a series of near misses. But a lot of what we ascribe to luck is not luck at all. It's seizing the day and accepting responsibility for your future."

Howard Schultz

(1953 - ) American entrepreneur, chairman of Starbucks 




"If you want to be truly successful invest in yourself to get the knowledge you need to find your unique factor. When you find it and focus on it and persevere your success will blossom."


Sydney Madwed, American Businessman


"Publicity is like poison; it doesn't hurt unless you swallow it."


Joe Paterno, Football Coach  (1924 - ) 


"There is no such thing as bad publicity except your own obituary."


Brendan Behan, Irish Dramatist (1923-1964) 


Invest In Yourself 

By:  David Benjamin, Recruiting Manager


      Anyone who has owned a company understands what it means to re-invest in your business. Make a sale, take the proceeds and re-invest in the latest technology or more inventory. There will be time to cash in the chips later, but for now you must keep taking those dollars and putting them back into your business. So why do professionals in job transition see things differently?


     Times are tough and mostly likely to get worse before it gets better. Companies are laying off in record numbers according to a recent New York Times article.  As the recruiting manager for a sales consulting firm, my inbox of resumes from candidates recently laid off is increasing by the day. Recent conversations with professionals working in the advertising industry indicate more layoffs are on the horizon as budgets are getting cut and profits have turned to deficits.


     So what should the growing number of jobless professionals do? How about re-investing in YOU?  The concept of calling up a recruiter, hoping that they have the perfect job waiting for you is unrealistic. Even if they did have the ideal position, how prepared are you to be considered for that job? Is your resume flawless? How are your interviewing skills? Do you know how to work with a recruiter? Do you know what you want?


     The competition is fierce out there. Today, more people will apply to the same positions, resulting in fewer opportunities if you are not polished in all areas of your "career search". Much like a successful business evaluates where they are, where they want to go, and what they need to do to get there, the same should hold true for job seekers. What I am finding is that most job seekers have not taken the proper steps to compete in this challenging job market.




1.   Change your mind set. The old traditional ways of looking for a job no longer work.


2.  Take stock of skill sets.Do they align with what companies are looking for today?


3.  Consider learning a trade that is in demand. You may have to invest both time & money but you're worth it!


4.   Hire a career coach. Like the business model explained above, this can make the difference.


     Companies that survive in these difficult economic times are investing in their business today more than ever. This is not the time to stick your head in the sand and hope that good things will happen. "Hope" is not a strategy. I recommend that if you decide to hire a professional career coach, do your research. Check out their LinkedIn Profile and testimonials, read their blogs, and interview them to make sure your investment in YOU will pay dividends. 

David Benjamin photo.2

David Benjamin is the Recruiting Manager for The Sales Matrix, A Michigan based Sales consulting firm.  Additionally, David enjoys blogging, and speaking for Associations, Universities, and other groups on the topic of Social Media and Resume/Interview Tips.  For more information, visit The Sales Matrix , or Click Here to read his latest blog.



Are You The Best Kept Secret In Your Business? 

                           By:  Anahid Lisa Derbabian, APR, Integrity Communications


So often, I meet brilliant, talented, and personable business owners who have built a respectable company, and yet struggle to get to the next level of success. Our initial conversation and marketing assessment often reveals another company that is what I call "the best kept secret."
With sensitivity, I ask my prospects, clients and those to whom I publicly present, "Do you want to be the best kept secret?" Some ponder this question momentarily, while others immediately reply, "no way!" Most acknowledge with frustration and fatigue invisibility they feel amidst thriving competition. They desire their company to be known, distinguished, understood, respected, and successful. Yet, they do not understand quite how to make this happen.
As a business owner, you may be hesitant to market your company, due to a fear of putting yourself "out there," a belief that marketing is unnecessary, or that you can simply handle marketing yourself. Yet, this thinking keeps you stuck, spinning your wheels, trying hard to attain success, yet falling short.
Here are 6 ways to transform you and your business from the best kept secret to the talk of the town:
1)     It all begins with your mindset. Do you want to win at the game of business? Stop treating your business like a hobby. Acknowledge that marketing is vital and gets your company in the consciousness of those you wish to reach. Thus, tweak your mindset immediately and motivate yourself to market professionally to achieve real success, unless, of course, you like to struggle.


2)     Marketing is safe, the water is warm, come on in. Your specialized expertise in your field impacts clients. Utilize your expertise to engage with a marketing expert, and together you will guide forward your company. An expert will help you achieve your marketing goals, overcome your challenges, and reach your target audiences with impact. Collaborate to succeed.


3)     Are you working in your business or on your business? Busily running a business may feel comfortable and familiar, yet safety and hiding results in continued struggles. Your company must step out and strategically capture attention and educate people as to your presence and value. Take your business out of hiding by marketing it strategically, and prepare to succeed.


4)     Do people "get" you? The truth is many companies offer similar products/services as you. So, what will inspire people to choose your company? Create an impactful brand - your look/feel and powerful words clearly describing your value and how you stand apart. Repetitiously communicate your brand, which will breed familiarity and trust, and people will be drawn to your company.


5)     Build and keep building your online presence. The Internet powerfully reaches beyond buildings, cities and countries into households and organizations, creating incredible connections. Will people find you online? What will they learn? What impression will they have? Are they inspired to contact you? Create a strong online presence as part of your marketing mix, and keep creating it.


6)     Position yourself as an expert. Marketing materials, such as brochures, case studies, white papers, sales sheets, websites, are necessary and effective. Also position yourself as an expert with publicity, speaking engagements, and writing articles for blogs and publications. Your expertise, guidance and personality may resonate with people, creating a win-win situation for you both.
Commit today to marketing your business. Suddenly, you will find yourself getting unstuck, moving forward, increasing your visibility, opportunities, clients and revenues. You will wonder why you waited so long. Transforming from the best-kept secret to the talk of the town all begins with you.  


Anahid PhotoAnahid Lisa Derbabian, APR, is founder/owner of Integrity Communications, a strategic marketing, branding and public relations practice in Birmingham, Michigan, which provides digital and traditional communications solutions. She formed the company nearly five years ago to honor companies with her strategic and intuitive expertise and her professional team of graphic designers, writers and website professionals. Contact Anahid at 248 202.0583, [email protected], and visit www.integritycommunicationsco.com.



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