invite you to share this newsletter with
other professional service providers you know who could benefit
from this information or our services.
the forward feature at bottom of
Lori is a 20 year attorney and owner of Your Legal
Resource, PLLC. She connects the right client with the right
lawyer in all areas of law throughout Metro Detroit. She also
helps professional service providers start and grow their practices
by effectively branding and marketing themselves, mastering
networking, and creating effective strategic relationships to
generate clients and revenue.
They say you attract what you are, not what you
want. I've found that to be true in life, and especially
on Twitter. To me,
Twitter is the Law of Attraction fueled by technology.
Through virtually no effort on my part, I am being followed by
lawyers, law students, paralegals, legal VA's, and legal marketers
from around the country, and in some cases around the world.
This was amazing to me because I've always seen myself as a Metro
Detroit legal professional and couldn't fathom why anyone around
the world would care what I was doing. They probably weren't
going to send me clients, so how was I relevant to them?
Probably the same way they are relevant to me. We're going
through the same challenges, discovering similar opportunities, and
we're in the same industry. We're just in different parts of
the world. They are providing me value through their
insights, information, articles, and conversations. That's
what Twitter is about. It also lets you see the whole person
and learn about their interests, hobbies, and life, aside from
their profession. Sure, you'll see some coversations
that don't grab you, like "time for a sandwhich!" or
"on my way to Chicago for the weekend." So what?
Skip it if it isn't relevant to you in the moment.
I have already gotten value from the few months I've
been on twitter. The value includes clients,
referrals, ideas about new topics to write about, new services
to roll out, new tools to implement, new ways of viewing marketing,
cool places to go in my local community, new businesses I didn't
know about in my local community, cutting edge news before it hits
TV or radio, etc. I've also "met" some great people
on Twitter, who are providing me with that value.
I should tell you that I was metaphorically
'dragged' onto Twitter after months of kicking and screaming how it
wasn't relevant, I didn't have time, I didn't care, etc.
Almost every time I am strongly opposed to trying something, it
turns out to be the very thing I should be doing. I'm not
talking about resisting icecream or something else I shouldn't
eat. And for the record, I don't resist that! I'm
referring to some sort of change in an area I'm already comfortable
in, or adopting a new technology that is useful and not just the
If you are like me, stop resisting Twitter and start
tweeting. Then let me know what value you find. Give it
some time. They say 60% of Twitter users quit within the
first 30 days. (Read article here). Having a
twitter coach helps you to not
do the stupid things that make people want to get off Twitter or
unfollow you. I can recommend a twitter coach, if you
like. I'd also be happy to share some tips I've learned as
a tweeter the past four months. Once you are on
Twitter, follow me (username: loritwilliams) and I'll follow
Your Legal Resource, PLLC
Can Benefit From Our Consulting Services?
solo or small firms within the legal, accounting, or financial
newly licensed attorneys within solo or small law offices;
attorneys, cpa's, or financial advisors starting their own
Contact us for a FREE 30 minute
marketing assessment of your practice, so we can help you grow.
known Lori the past six years, and have observed her transition from
a practicing attorney, to a business owner and networking
expert. She has developed a strong network of professional
contacts, and fully understands the business of law. It has
been a distinct professional pleasure working with Lori. I would highly
recommend her services to anyone interested in taking their law
practice to the next level."
P. Flynn, Esq., Karlstrom Cooney, LLP
Williams is extremely knowledgeable of legal matters and provides
great advice to help start, grow and enhance your practice. Her
knowledge of the practice of law, coupled with her knowledge of this
business of law allows her to be a valuable resource.
When I began
practicing, I was introduced to Lori; after our meeting, she
introduced me to numerous individuals that complemented my
practice. I continue to work with these business partners as my
practice grows. Lori's network of professionals is second to
none. If she cannot assist you, she knows someone who can.
Lori is an
important asset for any size practice, at any stage of your
D. Melamed, Esq., Kaufman, Payton & Chapa, P.C.
information, or a FREE 30 minute marketing assessment of your
practice, please contact:
Legal Resource, PLLC
P.O. Box 1552
Birmingham, Michigan 48012-1552
Tips, & Articles
-Are you on track with your marketing
Click here for article
on setting marketing goals.
A Lawyer's Guide
to Creating a Marketing Habit in 21 Days.
(includes 37 additional valuable resources
for FREE for book purchasers)
-Using social media effectively for your
practice. Click here.
-Why lawyers (and other professional service
providers) should be on Facebook. Click here.
-What Twitter can do for your practice.
-Networking tips. Click here.
-How to Drive traffic to your site by commenting
on blogs. Click here.
-The Debate on Using Twitter as a Tool For Law
Firm Business Development. Click here.