April 2008 Newsletter

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Lori     When was your last technology meltdown? How many times

have you wanted to stomp on your computer, or throw your cell phone out the window? 

     Do you ever get frustrated when trying to purchase or use the latest technology?  Sometimes the products are too complicated to figure out, or you need to buy a bunch of other things to make them work right.

     Well, I do not have a solution to ALL your technology problems, but I can tell you about one innovator who is making the world of consumer electronics a little more "user friendly". Jake Sigal is a client of mine who recently started Myine Electronics, LLC (pronounced "mine").  Jake creates consumer electronics with the consumer in mind. Things that make sense and work! 

     Check out the recent article on Jake in the Free Press, or the WJR Podcast or this blog comment comparing Jake to the next Henry Ford (Click).

     Before working for Delphi as a business line manager for their Consumer Electronics XM Radio group, Jake worked for a small consumer electronics startup in New England. While working for ION Audio in New England, he invented the USB turntable among other items.


     In January 2008, Jake started Myine Electronics. When I asked him who his ideal customer is, he explained, "I have two customers: people who are not tech-savvy, and people that don't have the time for instruction manuals. I focus on finding the problem and solving it with an innovative and intuitive approach. People just get it."


    Jake bootstrapped his way to developing prototypes and landing major licensing agreements. Many of his partners are international technology and service providers.


     If you have any interest in Jake's business, or if you would like more info on what Jake is up to currently, please contact me directly for more information. Jake is currently raising funds to take his prototypes to production. 


All my best,

Ways to Support Metro Detroit and Michigan:

1)  Visit Buy Michigan Now, and register your business for FREE.  You can also take the pledge to Buy from Michigan first when making purchasing decisions.  This company's objectives include:  

  • Support entrepreneurs, help our current industries grow, and attract new industries.
  • Search for inspired leadership and reward it with our votes.
  • Believe in our own potential and brag to others about all that this glorious state has to offer.
  • Encourage our children to become creative, optimistic, and financially responsible.
  • Harness all of our skills, intellect, and passion to brighten our future.

2)  Visit Motor City Connect, and register your business for FREE.  Check out the calendar and find a lunch meeting near you.  This group meets LIVE at various Mongolian BBQ's around Metro Detroit on Tuesdays from 11-1pm for great food and networking.

3)  Join your local chamber of commerce and support the business owners in your area.  I belong to Royal Oak's Chamber which has a FREE coffee for members and guests the second Friday of each month at various locations, plus after 5pm events at various restaurants once a month.  Visit The Greater Royal Oak Chamber of Commerce website for more information on dates and locations of all events. 


There are hundreds of other great groups in the area that could be mentioned.  I encourage you to get involved, if you aren't already.


Together we can make a difference!



In This Issue

Article 1: (Part 2) Procrastination Is Not A Four Letter Word

Article 2: Ten Tips For Going Global


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1)  The Art of the Start By: Guy  Kawasaki


When I decided to start my business, I needed help developing a crisp and simple message. "The Art of the Start" was a great tool to get my messaging set and had many pointers I use today. The book tells you what to do, why you should do it, and how it should be done. If you are thinking about starting a business and you need to tell someone about it, go grab a copy. (Jake Sigal, Principal, Myine Electronics, LLC)


2) Millionaire Mommie

By: Kim Lavine

I LOVE, and I mean LOVE, this book! Kim Lavine candidly shares her story and provides key resources for start up companies. It's truly the entrepreneur's how-to manual, and I recommend it to all my entrepreneurial consulting clients.  A must read! (Denise Mahnick, 3Sixty Direct, Product Development & Manufacturing Consultant)


3)  Meatball Sundae

By: Seth Godin


In his usual conversational, and sometimes irreverent, voice, Godin packs this book with smart advice on how to zero in on the markets you want to reach in a book that's packed with useful case studies and includes 14 trends to watch.


It's all about establishing relationships with the customers you want, as he has written about in some of his nine earlier books, including the best-selling "The Tip" and "Purple Cow: Free Prize inside."

(Ruth Klein,  



4) The Dynamic Laws of Prosperity


By: Catherine Ponder


I read this book  shortly after replaying the movie "The Secret" about 47 times.  It was amazing. I instantly knew that either every teacher in "The Secret" read this book or tapped into the same knowledge source as Catherine Ponder back in 1962.  Great stuff.  You can be great too. (Terry Bean, Networked Inc.)


(Part 2 of 2 Part Series)

By: Alita Marlowe Bluford, President of Marlowe & Associates


Alita Marlowe photo

      Last month we looked at some of the reasons for procrastination.  This month we'll discover how to overcome procrastination and powerfully handle the flood of information.

Did you know:


     1. If you have moved something forward in your planner 5 times, there is a greater than 90% chance that it will not ever get done?

     2. Perfectionists give every task the same value?(The Agile Manager's Guide to Getting Organized". 1997).  It often takes 50% or more of the total effort to squeeze out the last 10% or so of quality or whatever it is perfectionists want out of a situation.                       

     3. Placing a check mark next to a completed item generates chemicals that make your brain feel happy?


Help is here!

     1. Make an appointment with yourself. Write it on your calendar in Ink!

     2.  Identify & define a small project that you intended to organize.        (ie. clear a pile of files off your desk.)

     3. Determine how long you are able to concentrate, and stay focused and productive without a break. Set a time. (no more than 60 minutes) (also noticed the question is NOT how long you think it will take you to finish the task)

     4. Put your telephone on "Do Not Disturb". Close your office door. Put up a Do Not Disturb Sign. Turn off your cell phone, computer and fax machine.

     5. Isolate your project. Separate it from other visual distractions in the room if necessary. (Put a white bed sheet over all but the piles you are attacking)

     6. Pick up a piece of paper. Ask yourself: Do I need this? How will I use this?  When will I need this? How often? What will I think of when I go to look for it again? And for those of you who are afraid to throw something away, what is the worse thing that could happen if I pitched it and it was the wrong decision? Will someone be harmed?

     7. Make a decision. Use the OHIO Principle (Only Handle It Once). 

     8. Use a "Ripening Box" if you really can't decide or are too afraid to throw something away.  A ripening box is a clear container with a hinged lid. Once you fill it, it becomes a one way street - out bound.  One purpose of it is to calm fears about throwing away the wrong thing, yet create a clean desk to allow for clear decision making, free from visual clutter. So put the contents of your desk top into the ripening box. Now you know where everything is. As you need something that was formerly on your desk, know that it is now in the ripening box. Retrieve it as needed and decide to place it in it's home. (Remember, it doesn't go back into the ripening box) After 30 days, you will have used the most important things in the box. Move the box to a nearby closet and allow it to ripen.

     9.  Congratulate yourself for completing the project. Smile and take a break!


     For more tips on how to handle the flood of information in your workplace call Alita at 800-852-9050, visit www.efficiencyconsultants.com, or send an email to [email protected]. To subscribe to her efficiency tips e-tips newsletter, please send an email to: [email protected] with "subscribe" in the subject line.



Alita Marlowe Bluford is the President of Marlowe and Associates, a six year old company based in Farmington Hills, Michigan.  Marlowe & Associates specializes in the design  and development of programs and processes to enhance staffing, time management, information flow, space efficiency, and inventory control - the facets of business that drain 160 hours worth of profits from your bottom line each year.  For more information visit www.efficiencyconsultants.com.





10 Tips For Going Global

By:  Beverly Cornell, Iterotext Translation Services


Beverly Cornell Photo            

So you have decided that 2008 is the year you are going to take your business to the global market and you need to know where to begin.  Here are 10 business tips that will help you get you started. 

1.  Make sure that your company is solid in the local market you serve.  Once you are well established locally, then a "world, here I come" mentality is important.  This type of mind set and business perspective is essential for the company's success. Ensure that your international activities are integrated into your business plan and the entire company has buy-in on these plans and how they will be executed.

2.  Set a budget for your international ventures.  You will want to make sure your finances are in order and that you are prepared to expand and create a new division to your organization

3.  Do your homework.  You will want to find which markets are open to your services/products and who your competition will be.  Be sure to do a SWOT analysis of the markets you want to enter.

4.  Part of your research should include a visit to the country you wish to do business in.  There is nothing like experiencing the culture and business market in person to realize the true situation. Hitting the pavement at trade shows and face to face meetings will have many rewards to helping you create and understand how business deals work in that country/market.

5.  Focus your efforts on one country/region first.  This targeted approach will help you utilize your resources to their maximum benefit.  Once you have established yourself in that country, then add additional markets. 

6.  Find your "man on the ground" in your new market.  You will need a network of business contacts and connections in the country you want to enter.  These alliances will help you to test your strategies.  A trusted joint venture partner, local distributor or an agent will help you achieve the success you desire.

7.  Know who you need, to help achieve what you want in the new market.  Your international experts in legal, financial, marketing, and any industry specific experts will be essential.

8.  Be aware of the local culture, customs and language issues for each market.  You should expect to translate and localize all of your communication and documentation, including your business cards, website and marketing materials.  In addition, learning the local language will garner respect and rapport from your international employees and clients.

9.  Understand the logistics for doing business globally.  This includes freight forwarders, local regulations and customs issues, currency fluctuations, tax implications and any immigration concerns. 

10.  Be committed to your international ventures.  It may take some time for your business to get traction in the new market.  Your patience is imperative to your success.   

Cheers to your courage and vision to take your business global!  For more information, you may contact Beverly at Iterotext at 248-649-5551, or visit her website noted below.


Beverly Cornell is the Director of Marketing and Sales for Iterotext Translation Services.  She serves as the Chair of the Marketing Subcommittee at Automation Alley and is a member of the International Business Center Advisory Council, Marketing and Sales Executives of Detroit, the Detroit Economic Club and the International Visitor's Council.  She is the host of a weekly podcast and author of a blog at www.globalbusinessperspectives.com 

and often speaks to business groups around the Detroit Region on the power of networking and networking etiquette, as well as how globalization affects all of us. 



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