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Tips
for professional service providers to successfully grow your
practice:
From:
Your Legal Resource, PLLC
Lori T. Williams,
Esq.
"Your
Partner in the Business
Owner/Managing Attorney
Your Legal Resource, PLLC
Birmingham, MI 48012-1552
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We
invite you to
other professional
service providers
Use
the forward
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Lori is a 20
Resource, PLLC. She connects the right client
with
by effectively branding and marketing themselves,
mastering networking,
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Recently the following question was posed: "Ever
wonder why giver's gain?"
For those not familiar with that phrase, it comes
from structured networking groups like BNI or LBN. Referrals
are the lifeblood of my business and I understand that you need to
give them in order to get them. I keep my eyes and ears open
for opportunities to give back to my network of business
professionals who send me business and referrals. When I'm
meeting with someone and they say I'd like to know someone in the
XYZ industry, I make a personal introduction between those two
people when it is mutually beneficial to do so. I spend a few
hours each week connecting people within my network who are in the
target markets of one another. The response I get back is
typically gratitude for thinking of them and putting them together
and then singing their praises after they've had a chance to meet
one another. That's a triple win for everyone involved!
Don't be afraid to give, in fact it could be the best thing you
ever did. At a minimum it will enhance your brand as a well
connected caring person. It will also eventually lead to more
business, which is what you want, right?
So how do you take the occasional referral and turn
into a "strategic partnership"? That involves
taking the relationship to the next level. You might get
lucky every once in awhile and get a referral from someone you just
met, who you barely know. But more often than not, you will
get referrals from people you've started to build a relationship
with. You have come to know and trust once another over
time. Sometimes referral relationships are one sided because
of where you are each positioned in the business cycle of that
client. For instance, when I was a divorce attorney I often
received referrals from marriage counselors when their patients
decided to get a divorce. If those same clients also needed other
professionals such as CPA's, financial advisors, mortgage brokers,
or realtors, I'd provide those introductions as well.
A referral partner could be a one sided, infrequent
occurrence between business professionals in the same (but
non-competitive) or different industries with the same or different
target market. A strategic partnership usually has mutual
benefit to both parties (either joint referrals or referral fees),
is usually ongoing, and the parties involved serve the same
target market in non-competing ways. While I'm not referring to a
legal partnership where two or more business professionals or
practices start operating under the same business entity, there is
a shared mind set about business building efforts for one another
and either referral sharing or referral fee sharing.
Look at your own network and determine your top 3-5 referral
sources and see who you could form a strategic partnership
with. It will benefit each of you and your clients, and
should lead to more business. Be sure to check with your
governing bodies to make sure you are operating properly within
your industry. (ie. Attorneys check with Professional Rules
of Responsibility, Financial advisors check with compliance
departments, CPA's check local and national accounting practices
and procedures, etc.)
Your Legal Resource, PLLC
______________________________________________________________________________________
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Who
Can Benefit From Our Consulting Services?
'Rainmakers' in solo or small firms
within the legal,
accounting, or financial services
industry
Associates or newly
licensed attorneys
within solo or small law
offices
Experienced attorneys, cpa's, or
financial
advisors starting their own
practice
___________________________________________
Contact us for a FREE 30 minute
marketing assessment of your practice, so we can help you grow.
www.bestlegalresource.com
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"Lori
reminded me through her coaching and example that networking is an
ongoing process and an activity needing attention and follow-up,
regardless of the number of years one has been in their
profession. Thanks Lori. " Marsha Lynn
Tuck, J.D.
"Lori
continues to help me grow my business by connecting me with the right
clients and/or service providers. She has an extensive network of
professionals and is able to quickly and efficiently connect me and
introduce me to the right people. Lori also provides valuable lunch
and learn sessions to help professionals grow." Priya Marwah Doornbos,
Member , PMD Legal, LLC
"Lori
and her company provide a unique service in the community. So often,
people have a problem but do not know where to look. There are 35,000
attorneys alone in Michigan! Lori takes the task to heart and is
superb at matching up the right people. You can count on her for
enthusiasm, diligence and competence!" Kenneth Gross , Attorney ,
Thav Gross Steinway & Bennett PC
"Lori
is always the first person I consider when I need to recommend
client's to an attorney or other professional. She is thoughtful,
sincere and very well connected. I have known Lori for some time and
she is hardworking and dependable. She has excellent business sense
and is always willing to go the "extra mile" for
people." Ellen Mahoney , Loss Mitigation Consultant ,
Loss Mitigation Consulting Services of Michigan, LLC
"Lori knows
networking like no one else. She gave me some great one-on-one tips
for marketing my practice on a budget. I also attended one of her
lunch seminars and found it to be packed with great advice and tools
for improving and expanding my business." Todd Barron, Attorney
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For more
information, or a FREE 30 minute marketing assessment of your
practice, please contact:
Your
Legal Resource, PLLC
P.O. Box 1552
Birmingham, Michigan 48012-1552
248-594-4470
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