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Tips
for professional service providers to successfully grow your
practice:
From:
Your Legal Resource, PLLC
Lori T. Williams,
Esq.
"Your
Partner in the Business of your practice"
Owner/Managing
Attorney
Your Legal
Resource, PLLC
Birmingham,
MI 48012-1552
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We
invite you to
other professional
service providers
Use
the forward
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Lori is a 20
Resource, PLLC. She connects the right client
with
by effectively branding and marketing themselves,
mastering networking,
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I read an interesting post on LinkedIn recently,
that made me pause and reflect. It talked about the essence
of real relationships with our clients. Not the politically
correct "relationship marketing" we are encouraged to do
today, but REALLY knowing our client or customer and what they like
and don't like. (For the full article, click here. For LinkedIn
post, click here).
The post not only gave me a moment of reflection, but I commented
back to the author (something I rarely do but am told I
"should do" because it boosts my own visibility and
credibility). I applauded him for helping us get back to
basics in creating real relationships with our clients.
I think too often people mistake data bases for relationships. They
think if they market to 5,000 people per month that they have 5,000
relationships. They may have met 5,000 people, but just meeting
does not a relationship make. Yossi, the author of the article and
LinkedIn post, reminds us of the "good old days" when a
waitress might take your order by asking "if you want the
usual, Mr. Smith?" I wish more people that we
encounter knew us well enough to ask if we want "the
usual", or actually had a clue about what we want, rather than
what they want to try and sell us.
Professional service providers have always prided themselves on
being relationship builders. They often want, and many have,
clients for their entire business career, rather than just for one
transaction. With the advent of technology, you can be in
touch with your client within seconds of getting an email or a
"tweet" on your blackberry. Some people feel they
can't live
without the ability to be in touch that quickly. They want to
provide that instant feedback, even if it is just to say, "I
got your message and will pull up that information when I'm back at
the office." Clients want to know, and deserve to know
that they've been heard and understood, and they want to be
responded to in a timely manner and in a way that addresses (and
preferably solves) their concerns. We can drop the ball in
that area if we don't have a good system for following up.
Maybe we don't know what our client's favorite food is at their
favorite restaurant, but we can know how soon they like to be
called/emailed back, and what their favorite form of communication
is, and whether they prefer to hear from us or a member of our
staff. We can and should be in regular communication with
them and know what is going on with their business and/or
families. If we are their trusted legal or financial advisor
or are handling their accounting, we probably know more about their
confidential matters than just about anyone, but do we really know
them? I encourage all of us to "up the ante" and
get to know our clients better, in a more meaningful way.
This is possible if you are in a relationship driven business,
rather than a volume generating business, but even in the latter
type of business you could choose to truly get to know the top
10-20% of your clients and really add value to them.
I'd love to hear your ideas on how you are enhancing your client
relationships.
Focusing more in this area will lead to more business, which is
what you want, right?
Your Legal Resource, PLLC
______________________________________________________________________________________
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Who
Can Benefit From Our Consulting Services?
'Rainmakers' in solo or small firms
within the legal,
accounting, or financial services
industry
Associates or newly
licensed attorneys
within solo or small law
offices
Experienced attorneys, cpa's, or
financial
advisors starting their own
practice
___________________________________________
Contact us for a FREE 30 minute
marketing assessment of your practice, so we can help you grow.
www.bestlegalresource.com
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"Lori
provided valuable consulting work to our firm. Her complimentary
assessment was a huge value add in terms of how we wanted to
strategically position ourselves. In addition to her assessment, she
invited me to attend one of her information packed lunch and learn
seminars where I met numerous professional contacts and learned about
marketing and networking." Christopher Berry, Attorney, Witzke Berry PLLC
"Lori
is truly a wonderful connector of people. I have found her to be
reliable, to have excellent legal network resources, and to provide
first class follow-up. Her objective is always the same - provide
legal connections and make certain that the people she is connecting
are treated extraordinarily." Jeff
Ivory, Wealth Management Strategist and Partner with Stonebridge
Financial Partners, LLC
"Lori
provides valuable services for attorneys and other service
professionals. Most service professionals are technical experts in
their fields, but they never learned how to grow and market a
business during their years of schooling. Lori is an expert when it
comes to networking and forming strategic alliances--two skills that
are absolutely necessary to build a successful business. Lori has
introduced me to several other professionals who are a synergistic
fit with my business. I look forward to developing business
relationships with these professionals." Sal Curcuru, Owner, Curcuru
& Associates CPA PLC
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For more
information, or a FREE 30 minute marketing assessment of your
practice, please contact:
Your
Legal Resource, PLLC
P.O. Box 1552
Birmingham, Michigan 48012-1552
248-594-4470
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