Tips for professional service providers to successfully grow your practice:

 

From:  Your Legal Resource, PLLC   

Lori's professional photo 2008 

Lori T. Williams, Esq.

 

 

 

 

"Your Partner in the Business of your practice" 

 

 


 

We invite you to  share this newsletter with other professional service providers you know who could benefit from this information or our services. 

 

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Lori is a 20 year attorney and owner of Your Legal Resource, PLLC.  She connects the right client with the right lawyer in all areas of law throughout Metro Detroit.  She also helps professional service providers start and grow their practices by effectively branding and marketing themselves, mastering networking, and creating effective strategic relationships to generate clients and revenue. 

 

Are you Tweeting yet?

 

They say you attract what you are, not what you want.  I've found that to be true in life, and especially on Twitter.  To me, Twitter is the Law of Attraction fueled by technology.  Through virtually no effort on my part, I am being followed by lawyers, law students, paralegals, legal VA's, and legal marketers from around the country, and in some cases around the world.  This was amazing to me because I've always seen myself as a Metro Detroit legal professional and couldn't fathom why anyone around the world would care what I was doing.  They probably weren't going to send me clients, so how was I relevant to them?  Probably the same way they are relevant to me.  We're going through the same challenges, discovering similar opportunities, and we're in the same industry.  We're just in different parts of the world.  They are providing me value through their insights, information, articles, and conversations.  That's what Twitter is about.  It also lets you see the whole person and learn about their interests, hobbies, and life, aside from their profession.   Sure, you'll see some coversations that don't grab you, like "time for a sandwhich!" or "on my way to Chicago for the weekend."  So what? Skip it if it isn't relevant to you in the moment.

 

I have already gotten value from the few months I've been on twitter.  The value includes clients, referrals, ideas about new topics to write about, new services to roll out, new tools to implement, new ways of viewing marketing, cool places to go in my local community, new businesses I didn't know about in my local community, cutting edge news before it hits TV or radio, etc.  I've also "met" some great people on Twitter, who are providing me with that value. 

 

I should tell you that I was metaphorically 'dragged' onto Twitter after months of kicking and screaming how it wasn't relevant, I didn't have time, I didn't care, etc.  Almost every time I am strongly opposed to trying something, it turns out to be the very thing I should be doing. I'm not talking about resisting icecream or something else I shouldn't eat.  And for the record, I don't resist that!  I'm referring to some sort of change in an area I'm already comfortable in, or adopting a new technology that is useful and not just the latest gadget.  

 

If you are like me, stop resisting Twitter and start tweeting.  Then let me know what value you find.  Give it some time.  They say 60% of Twitter users quit within the first 30 days.  (Read article here).  Having a twitter coach helps you to not do the stupid things that make people want to get off Twitter or unfollow you.  I can recommend a twitter coach, if you like.  I'd also be happy to share some tips I've learned as a tweeter the past four months.  Once you are on Twitter, follow me (username:  loritwilliams) and I'll follow you back.    

  

 

All my best,

Lori

 

Lori T. Williams, Esq.

Owner/Managing Attorney

Your Legal Resource, PLLC 

 

YLR logo mini 

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Who Can Benefit From Our Consulting Services?

 

-'Rainmakers' in solo or small firms within the legal, accounting, or financial services industry; 

 

-Associates or newly licensed attorneys within solo or small law offices;

 

-Experienced attorneys, cpa's, or financial advisors starting their own practice.

 

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 Contact us for a FREE 30 minute marketing assessment of your practice, so we can help you grow.  www.bestlegalresource.com.

 

Testimonials:

 

"I have known Lori the past six years, and have observed her transition from a practicing attorney, to a business owner and networking expert. She has developed a strong network of professional contacts, and fully understands the business of law.  It has been a distinct professional pleasure working with Lori. I would highly recommend her services to anyone interested in taking their law practice to the next level."
 

Timothy P. Flynn, Esq., Karlstrom Cooney, LLP

 

 

"Lori Williams is extremely knowledgeable of legal matters and provides great advice to help start, grow and enhance your practice.  Her knowledge of the practice of law, coupled with her knowledge of this business of law allows her to be a valuable resource. 
 
When I began practicing, I was introduced to Lori; after our meeting, she introduced me to numerous individuals that complemented my practice.  I continue to work with these business partners as my practice grows.  Lori's network of professionals is second to none.  If she cannot assist you, she knows someone who can.
 
Lori is an important asset for any size practice, at any stage of your career."
 


Marc D. Melamed, Esq., Kaufman, Payton & Chapa, P.C.

 

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Tools, Tips, & Articles

 

-Are you on track with your marketing goals? 

 

Click here  for article on setting marketing goals.

 

Click here to buy book: 

 

A Lawyer's Guide to Creating a Marketing Habit in 21 Days. 

 

(includes 37 additional valuable resources for FREE for book purchasers)

 

-Using social media effectively for your practice.  Click here.

 

-Why lawyers (and other professional service providers) should be on Facebook. Click here.

 

-What Twitter can do for your practice.  Click here. 

 

-Networking tips.  Click here.

 

-Why Blog?  Click here.

 

-How to Drive traffic to your site by commenting on blogs. Click here.

 

-The Debate on Using Twitter as a Tool For Law Firm Business Development.  Click here.