Lori’s Vignette’s - Marketing
Niche Marketing for Professionals (audio blog)
Your business specialty, or niche market, determines how you will promote your product or service within your particular industry. Lori Williams, attorney and owner of Your Legal Resource, has found her niche as a legal matchmaker, connecting clients in need of legal advice or representation with experienced Metro Detroit attorneys. She tells us how to find our own niche.
Mother-Daughter Legal Team Fights For Father’s Rights
It happens all too often that men are falsely accused of being the baby’s father, and they either never find out the truth, or they find out years later after a bond is formed with the child and support is paid. Research shows 1/3 of men tested in paternity matters aren’t the fathers of the children in controversy.
Are you involved in Feast or Famine marketing?
I’ve noticed a pattern with some attorneys and other service professionals. They can be classified as feast or famine marketers. What I mean is they repeat the following cycle in their business:
When business is a little slow, they start marketing. When business picks up, they stop marketing.
Instead, I recommend the “steady drip” method of [...]
Attorneys: You Can Run, You Can Hide, But It’s Not Going Away…..
As you know, the legal industry as a whole isn’t known for being “early adopters” when it comes to the latest business practices. However, times are changing in our profession, like it or not! And Social Media is invading the Law like no one ever imagined.
Solutions to the Top 5 Marketing Challenges of Professionals
Last week I outlined the common marketing challenges professionals have been sharing with me. This week, I’d like to offer some solutions which have been working for me and others in my network.